Stakeholder Engagement Stakeholder Engagement
Engaging Stakeholders Engaging Stakeholders
Systems Thinking Systems Thinking
Ecosystemic Approach Ecosystemic Approach
Relationship Continuum Relationship Continuum
Complexity Clarified Complexity Clarified
Concept Mapping Concept Mapping
Future of Advertising Future of Advertising
On Retirement On Retirement
Communication Confusion Communication Confusion
Contact Details Contact Details

Relationship Continuum

Fighting?, Competing?, Collaborating? or Partnering?

Relationship Continuum

Strategy

Fighting

Competing

Collaborating

Partnering

View of other

Hostile

Opponent

Stakeholder

Partner

Mindset

I’m out to get you

I’ll get the best I can

I’ll help you if you help me

We’re in this together

Motivation

Self-interest

Competition

Desire for mutual benefit

Long term relationship

Interest

Opposing interests

Competing interests

Acknowledged interests

Shared interests

Planning

Scheming

Calculating - defend own position

Planning by considering both

Shared intent

Behaviour

Challenging

Controlling

Persuasive

Co-creative

Learning Focus

You’re incompetent

I’m the expert

Recognise your competence

Shared continuous learning

Consequences

Fighting

Competing

Collaborating

Partnering

Trust

Distrust

Guarded

Mutual Respect

Trust

Goal Alignment

Non-aligned

Compliance

Shared gaols

Shared vision

Flexibility

Inflexible

Confronting

Compromise

Flexible

Outcome

Lose/Lose

Win/Lose

Win/Win

Ongoing Win


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